Generic Licensing Ltd. The company was set up in late 2008, the idea of founder Asa Cox and created by combining the experience of ICE Pharma Group and the technology of Innovaro Pharmalicensing. The website was launched in May 2009 and was an immediate success. Genericlicensing.com was the first searchable online database of products available for licensing; a breakthrough for an industry that grows through new product launches. The Global Generic Product Directory was launched in Jan 2010, containing 6000 dossiers from developers around the world. For the first time every in-licensing team could have access to a network of developers usual only available to the largest industry players. We levelled the playing field for everyone. Our 'Licensing Support' service was introduced so that companies can benefit from the vast network and experience of the team. Technical services are also offered through the partnership with ICE Pharma Group. Our company is the most powerful way for product developers to reach their target partners worldwide; it is the biggest resource for marketing companies to find new products.