The Natural Marketing Institute (NMI) As a leading business consulting and market research firm, the company assists a range of Fortune 500 and start-up companies across many types of industries, such as consumer packaged goods companies, retailers, nutritional ingredient suppliers, pharmaceutical companies, government, academia, associations, financial institutions and service organizations. By utilizing a diverse mix of proprietary strategic market development tools and methodologies—including qualitative and quantitative research the company provides its clients insightful market analysis and strategic planning surrounding new product opportunities, branding, communications, consumer target identification, sales strategy, and strategic business planning.